S4C AR app and CMS framework (Coming Soon)

The Client

S4C

The Brief

To create an AR app to play promotional video content, triggered by images on press advertisements and S4C’s Annual Review. The video clips needed to be managed, scheduled and updated with different content through the course of a promotional campaign. Depending on when programmes were due to air, the AR content would need to update automatically on a pre-determined date. The CMS was also required to enable several different apps to be updated and for more apps to be added to the system over time.

We developed the Realiti AR app to play assorted video content using image tracking AR. One of the requirements was to allow certain AR trackers to play a given TV promo for an upcoming programme. To facilitate this we developed a sophisticated content management system to allow S4C to upload new content that can be pushed through to all devices. The CMS was also required to enable several different apps to be updated and for more apps to be added to the system over time. We created a flexible framework to facilitate this. We incorporated push notifications functionality to alert app users about new programme information.